APP joins IFA

Asia Pulp and Paper (APP) has joined the International Franchise Association (IFA), the world’s oldest and largest organization representing franchising worldwide.

Asia Pulp and Paper (APP) has joined the International Franchise Association (IFA), the world’s oldest and largest organization representing franchising worldwide

IFA aims to protect, enhance and promote franchising. APP said it has joined IFA to engage customers and their stakeholders across a variety of industries to ‘gain critical insights and feedback’ to help improve its product development, and continue to enhance its sustainable paper and packaging offerings.

APP will attend IFA’s annual convention being held in Las Vegas from February 13-15 at the MGM Grand Hotel.

Ian Lifshitz, APP sustainability and public outreach director for the Americas, said: ‘We are proud to join the IFA, which represents over 825,000 franchise establishments, and supports nearly 18 million US jobs.

‘We look forward to working with IFA, its members as we continually engage potential and existing customers and their stakeholders to help shape our sustainable product roadmap from our forests to our customers.’

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