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Avery Dennison Retail Branding and Information Solutions (RBIS) and IoT smart products platform pioneer Evrythng are embarking on the world’s largest Internet of Things (IoT) deal to ‘switch on’ the apparel and footwear industry.
The two companies are working together to enable a minimum of 10 billion apparel and footwear products for some of the world’s largest fashion and performance brands to be given unique digital identities and data profiles in the cloud over the next three years. This is the largest number of IoT-connected products in a single deal ever, the two companies believe.
This will happen through the Janela smart products platform, powered by Evrythng, which enables the apparel and footwear industry to take this to a whole new level. By using Evrythyng’s digital identity and data management capabilities, Avery Dennison can now enable its customers’ products to be digitized at the point of manufacturing. The partnership, combining Avery Dennison’s network and knowledge of the apparel space along with its hardware and manufacturing capabilities, and Evrythng’s IoT software technology for digital identity and data management, represents the first truly industrial scale digital enablement of everyday products. This enables apparel, accessories and footwear brands to easily deliver digital applications with their physical products.
Once connected to the internet in this way, products can interact with smartphones to trigger applications and services that connect more intelligently with consumers. This will mean brands will become more interactive, providing personalized, real-time mobile experiences and content for each individual consumer and each item of clothing. Products will also become smarter, using real-time data analytics to tackle problems like product authentication for better brand protection and increased efficiency in supply chains.
Examples of digital product applications include product history, loss prevention, brand protection, personalized recommendations, sustainability initiatives, product reordering and loyalty rewards.
Deon Stander, vice president and general manager of Avery Dennison RBIS, commented that partnering with Evrythng, ‘demonstrates our breakthrough solutions and commitment to driving innovation throughout the rapidly changing apparel industry’, while Mitch Butier, Avery Dennison president and chief operating officer, said: ‘Avery Dennison is bringing powerful new value to customers through our partnership with Evrythng. We can make apparel and footwear products smarter and enable them to participate in digital applications and services, helping to drive new consumer experiences, protect brands’ value, and provide supply chains with real-time analytics.’
Evrythng CEO and co-founder Niall Murphy added: ‘The fact that at least 10 billion Avery Dennison RBIS products will be digitized at the point of manufacture is both a milestone in making IoT mainstream and a huge enabler for the apparel and footwear industry in particular.’