Avery Dennison demos new products and promotes sustainability

Avery Dennison introduced a number of new products at the show starting with an expansion of its adhesive technology in TrueCut geared specifically for paper substrates. TrueCut is designed to increase conversion speeds and adheres effectively on cardboard and during low temperature applications. The adhesive is said to give up to a 100 percent higher conversion speed compared with industry standards and can minimize set up time between rolls.

Avery Dennison's new TrueCut adhesive for paper materials.jpg

AeroDress is a new full body decoration material for aerosol cans that allows more liberty in the design, delivers better late stage decoration and provides more efficient inventory control. Aqua Opaque is a new label material for cold temperature wines that provides shelf appeal and maintains the integrity of the label during time in an ice bath.

Georges Gravanis, president of Avery Dennison's Label and Packaging Materials Group, said, 'While we are constantly looking at the evolution of decoration technologies other than self-adhesive labels, we are confident in our offerings and proud of these new products and the benefits they bring to our customers and end users. I am not sure that the other decoration technologies can offer the same degree of quality.'

Avery Dennison proudly reviewed the results of its 2015 Sustainability Report at a press conference this morning. Said Dean Scarborough, CEO and chairman, 'I am really energized by the report. Five years ago we embarked on a journey to understand what it would take to become a more sustainable company. Change begins from the inside out, and we've learned that we can be a force for good, challenging ourselves not only to make our operations more sustainable, but also to improve the supply chain in which we operate.'

The company intends to be 95 percent landfill free by 2025. Its most challenging objective is removing matrix and liner waste from the industry's supply chain.

Scarborough continued, 'This is going to be our most challenging goal because we'll have to work across the value chain – with competitors, outside industry businesses and NGOs.'

The company introduced a sustainable labeling technology that allows clear separation of self-adhesive labels from glass pieces to facilitate clean glass recycling. The removal of self-adhesive labels from one-way glass bottles can be a challenge during the glass recycling process, impacting both the quality and availability of recycled material.

Compared to existing self-adhesive solutions, Avery Dennison Glass Recycling can enable the reduction of glass going to landfill to 1.5kg per ton versus 40kg, and it can limit label fragment contamination to 2 percent of label material versus up to 74 percent.

Avery Dennison has had a responible paper sourcing policy in place for two years. It has made FSC certified paper available at price parity, and currently 60 percent of face papers suplied to Europe are FSC certified. It has made an objective to reduce GHG emissions by 3 percent annually regardless of company growth.

Watch a video about the company's sustainability achievements and directives here.

 

 

 

Danielle Jerschefske

  • Sustainability columnist