Avery Dennison enters RFID partnership with Target

Avery Dennison has entered into a global RFID partnership agreement with Target Corporation, as part of Target’s deployment of RFID technology to more than 1,600 stores to help maximize inventory availability and deliver an enhanced guest experience.

Avery Dennison enters RFID partnership with Target

This deployment is the largest of its kind, and sees Target leverage Avery Dennison's broad UHF RFID portfolio for a variety of category and performance needs, including apparel and a number of home products. In addition, Avery Dennison RFID tags have been integrated with current trim products to optimize the branding of the garments being tagged.

Bill Toney, vice president for RFID market development at Avery Dennison, said: ‘In the apparel industry, having an accurate picture of stock availability is an important driver for retailers to deliver an optimized omnichannel experience. We are honored to be selected by Target as a key business partner for this initiative.’