Avery Dennison showcases innovations for Indian market

The company launched in India its point-of-purchase tire label, on-demand color inkjet portfolio, food reclosure and reseal food packaging options and color changing tamper-evident labels.

The point-of-purchase (POP) tire label features a film and adhesive construction with gum patterns designed to eliminate oozing and increase conversion speed. The POP label material incorporates a special back coating on the polypropylene film, which resists the migration of low molecular weight components and processing additives from the tire surface. The barrier prevents materials from bleeding through the surface of the label, thus preventing label curl.

Food reclosure and reseal food packaging technologies incorporate Federal Drug Administration (FDA) approved adhesives. Ideally suited to less perishable dry foods, reclose labels create a convenient reclosing mechanism that eliminates the need for primitive in-home reclosure methods such as rubber bands, clips or separate storage boxes.

Color changing tamper-evident labels provide immediate detection of tampering in shipping boxes. The tamper-evident label changes color once the box is slit and resealed.

Avery Dennison’s on-demand color inkjet portfolio delivers greater flexibility and visual identification in variable information printing.

‘Labelexpo is a showcase event that we use to introduce products and services that expand the use of pressure-sensitive materials and help our customers grow their business,’ said Anil Sharma, vice-president and general manager of Avery Dennison Materials Group for South Asia and sub-Saharan Africa. ‘We are committed to providing innovations that enhance efficiency and reduce environmental impact while also supporting growth. That’s what our theme, “Inspiring Innovations. Sustainable Growth”, is about.’