Avery Dennison targets single-serve tea market with short-run materials

Single-serve tea portions are a ‘notable packaging trend’, Avery Dennison said, reflecting demand from restaurants and bars, and consumption of flavoured and private label teas. Individual tea bags – often called envelopes – also have to deliver more than visual appeal as tea is a sensitive product that needs to be protected from moisture, oxygen and UV. The perfect tea envelope is one that entices the consumer and keeps the contents fresh, Avery Dennison said.

Rapid-Roll flexible packaging options range from a simple paper construction to constructions with a layer of aluminum, metalized PET or metalized PP. All materials are printable in rotogravure, letterpress, UV flexo, UV offset and digital.

Ralph Olthoff, segment leader of Rapid-Roll at Avery Dennison, said the Rapid-Roll portfolio allows converters to offer new packaging solutions as a viable alternative to larger-scale wide web productions.

‘We are seeing an increasing demand for lower quantities and faster deliveries of tea products, and this is an arena where narrow web converters perform best.

‘Our Rapid-Roll portfolio is designed to give converters quick access to the minimum order quantities they need, without having to maintain high stock levels, and it includes the entire range of barrier properties needed for different flexible packaging applications as well as offering exceptional print qualities.’

Read more about the supply chain of materials for short-runs in the next issue of sister publication Packprint World.