Blippar buys Layar

Augment reality (AR) system develop Blippar has acquired Layar, described as a ‘key pioneer in bringing AR to mobile devices since 2009’.

Augment reality (AR) system develop Blippar has acquired Layar

Layar’s technical insight and practical know-how are to be combined with Blippar’s knowledge and extend Blippar’s ability to deliver the highest quality AR experiences to the maximum amount of consumers'.

With the acquisition, Blippar said it has established one of the biggest data footprints for consumer AR use around the world – ‘another exciting step on the path to turning the physical world around us interactive’, and which 'sows the seeds' for mass consumer adoption.

Blippar chief executive officer Ambarish Mitra said: ‘We started Blippar with the vision of delivering high-quality, engaging, ubiquitous consumer augmented reality through a browser of the physical world.

‘In only 33 months we’ve gone from building prototypes in the living room of my flat to connecting millions of consumers to thousands of brands around the world, making the verb “to blipp” synonymous with AR experiences.

‘To me, Layar has always demonstrated that it shares this vision of an augmented world. Now working together as one team, we will further define what consumer augmented reality needs to be, and what will be required to deliver it on a global scale as an intuitive daily behavior.’