Special glow-in-the-dark sleeves from CCL Decorative Sleeves are helping to convey the 24-hour image of WhiteWater, a new water brand that is described as ‘Ibiza personified’.
WhiteWater comprises spring water with natural caffeine and electrolytes, and with no calories, additives or preservatives.
As such, it is described as ‘the ideal drink to energize, replenish and rehydrate, whether exercising or relaxing during the day or partying throughout the night’.
The brand was launched at the Dalt Vila music festival in Ibiza in May and is using its reputation and popularity on the White Isle as a springboard for a wider launch.
The sleeve design features a cyan background with a ‘tattoo’ at the top incorporating the Yin and Yang symbol, along with an island motif and palm trees. The full coverage of the sleeve maximises the available landscape of the curved 500ml bottle
In darkness and in particular, exposure to UV light, the pack is transformed, glowing electric blue. This finish is achieved by gravure printing in four colors including a UV glow-in-the-dark and luminescent ink effect.
Antony Harrison of In2 Rehab Brands, which developed WhiteWater, said: ‘CCL Decorative Sleeves have done a brilliant job. We needed to create a pack that reflected the values of our brand and conveyed its 24-hour nature, in particular the change when day turns into night.
‘The glow-in-the-dark effect works fantastically well and creates a great buzz among party-goers.’
In2 Rehab has plans to further develop the WhiteWater range in the coming months with additional varieties being introduced.