Clondalkin delivers Christmas cheer with festive yogurt lids

Nine different designs of the 7-color printed polyester lids have been produced, each one featuring a Christmas joke with the punchline revealed upon opening.

Utilizing the same technology as Clondalkin Flexible Packaging Bury's unique coding concept, all the print is on the surface of the lids to ensure the printing ink does not come into contact with the product. Part of the print is covered by the design and is only revealed when the polyester lid is peeled back. 

Sam Thomas, from the marketing team at The Collective brand owner Epicurean Dairy, said: ‘It has been a pleasure to work with Clondalkin Flexible Packaging Bury on this project and its attention to detail has been second to none ensuring that the Christmas seals look as impactful as possible. The Christmas seals allow us to get our consumers to interact with the brand and the mirror print technology in particular helps put a smile on people's faces and feel positively about The Collective over the festive period. 

‘The surprise and delight style of branding ensures that we have something completely differentiated, driving awareness of The Collective brand and increasing word of mouth about our great tasting gourmet live yogurt range.’

John Chadwick, managing director at Clondalkin Flexible Packaging Bury, added: ‘We're delighted to see our mirror printing technology being used so successfully for The Collective brand and look forward to spreading some Christmas cheer over the festive period.’

Clondalkin Flexible Packaging Bury is one of 10 companies operating throughout Europe under Clondalkin Flexible Packaging.

Other recent lidding projects that Clondalkin Flexible Packaging Bury has been involved with include a consumer campaign for Yeo Valley and lidding for Kerrygold's Winter Edition yogurt range in Germany.