Cold foil delivers ‘stunning’ visual identity for vodka brand

SnowFox Vodka is a premium vodka drink produced by Canada’s Port Royal Distillers, ‘inspired by the purity of the Canadian arctic and its native snow fox’. The drink has won the Gold Award for Flexible Packaging at the Canadian Print Awards and the Silver Medal at the New York Wine & Spirits Festival.

API’s 1000 TA foil has been used to depict the gaze of the Canadian snow fox pictured on the shrink label. Applied to the front graphic panel of the shrink label by Spectrol, the over-printable TA cold foil shows a Canadian snow fox in finely detailed close-up, above a blue labeled area. It produces a glow-in-the-dark effect, causing the eyes of the snow fox to illuminate in low-lit areas, such as nightclubs, and drawing the attention of consumers.

At the Spectrol factory in Ontario, Canada, the foil is printed using a servo-driven, 10-color Gallus EM5 10S 20in flexo press.

On the lower blue area, the API foil produces a doming effect on the drink’s name and represents the second ‘o’ in ‘SnowFox’ as a paw print.

‘Originally, we were using a different foil and experiencing some problems, but when we switched to the foil from API, everything clicked into place,’ explained Vishal Sahadeo, account manager at Spectrol. ‘We wanted to create an effect that wasn’t already available on the shelf, and the result, with the amazing blue eyes of the snow fox, certainly achieves this. It’s one of the most visually arresting labels we have ever produced.

‘Both the foil product and the level of support from API were highly impressive. Since we had never printed onto a shrink label before, we required a lot of guidance at first – and the API representative was always on-site with helpful advice. This was invaluable, saving us what would have been a lot of downtime while we worked things out for ourselves.’