Creative Edge Software appoints ThinkPrint as distributor for India in response to demand for high-speed packaging design in South Asia

ThinkPrint is a cooperation between three companies long-established in the supply of graphic arts systems and technologies: Venus Infotech, Basis Systems and Genesis Systems. ThinkPrint serves the commercial print, packaging and publishing markets throughout India and beyond.

The agreement, signed at drupa 2016, sees ThinkPrint assume responsibility for sales and support of iC3D software in India, Bangladesh and Sri Lanka. iC3D is an all-in-one packaging application that allows designers to generate 3D digital prototypes in real-time for all types of packaging, including cartons, labels, flexibles, bottles, POS/POP and shrink wraps. The latest iC3D version 4, launched at drupa and detailed here, incorporates five new features to deliver unprecedented photorealism, including ray tracing technology, which makes glass and liquids look realistic for transparency, translucence, color, refractive index, reflections and shadows.

Hemanshu Desai of Venus Infotech said iC3D has ‘very real potential’ to transform packaging design processes in India. According to Desai, the all-in-one iC3D package design tool has several additional USPs that make it ideal for the Indian market, such as connectivity with Illustrator and its ready-to-go library of structural templates that can be modified or entirely re-worked according to requirements.

‘Already since drupa we have run a number of demos of the new iC3D version 4 with customers and the response has been extremely encouraging. They are staggered by its speed and the ease of use.

‘The quality of the final 3D visualizations is truly stunning, and this is a factor of increasing importance in India. The packaging industry is booming here and brand awareness has greatly increased in recent years. This means that packaging producers are increasingly concerned with tackling the threat from counterfeit goods. This leads to continuous updating of package designs.

‘With its ease of use and affordable price point, iC3D is perfectly positioned to take the market by storm.’

Creative Edge Software CEO Nick Gilmore commented: ‘ThinkPrint came to see us at drupa because it was specifically looking for a solution that’s both easier to use and more cost-effective than the leading design visualization software products currently on the Indian market. They were wowed when they realized we could offer much, much more – an application superior in every respect. With more than 50 strong sales leads in India taken at drupa alone, we’re now looking forward to a long and successful relationship with ThinkPrint.’

Pictured (from left): Trevor Haworth, Creative Edge Software; Gopal Krishnan and Hemanshu Desai, ThinkPrint; Nick Gilmore, Creative Edge Software