Cron-ECRM becomes FLAG vendor partner

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FLAG is a buying group for the North American label market

Flexo Label Advantage Group (FLAG) has appointed Cron-ECRM, the master distributor in North America of Cron HDI flexo systems and CtP technology, as a vendor partner.

FLAG is a buying group for the North American label market. FLAG negotiates national vendor contracts, leveraging the buying power of all its label converter members. It was founded in 2010 by John McKay, who spent 25 years with the Pitman Company in sales, management and as strategic development manager in the national account division.

McKay commented: ‘FLAG is a valuable community of independent label converters. We provide opportunities for our members to be more competitive in the marketplace and become stronger companies, without sacrificing their independence.’

FLAG identifies its national contracts as providing ‘significant’ sales opportunities for vendor partners.

Marshall Hogenson, director of flexo sales at Cron-ECRM, said: ‘We are pleased to be selected by FLAG as a vendor partner. FLAG members are an important demographic in our mission to provide the highest quality HD digital flexo at the most affordable prices.’

McKay added: ‘The opportunity for FLAG to partner with Cron-ECRM provides the win/win we strive for, benefiting our members as well as our vendor partners.’