DG press continues web offset education campaign
DG press has furthered its work to educate flexo printers about the use of web offset as an alternative to flexography for printing on flexible materials with the release of the second video in a series of three discussing important aspects of the process.
The marketing campaign is built upon the slogan ‘Flexo or Web Offset’ and DG press said it wants to explain the offset printing process to flexographic printing companies because, in general, ‘these companies are not familiar with offset printing’. The campaign will span print and online advertising, and include a series of videos where DG press service engineer Rudy Hoogkamp will talk about all important aspects of the offset printing technique. The first video, which can be viewed here, highlights the principles of offset printing, such as the ink and water balance, the ink knives to determine the correct ink volume and the way offset plates create the printed image.
The second episode, which can be viewed here, highlights all of the steps of the pre-press process with a web offset printing press, including the preparation of offset printing plates. The video shows the plate making process, how to start a new printing job and the use of offset sleeves which will make it easier for the operator to change the print job.
A third video will be released in due course.
Read more about the market for and developments in web offset for flexible package printing, including information on DG press and its Thallo press platform, in L&L issue 4, 2015
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