Esko announces Luxion KeyShot integration with Studio

Esko said integration of KeyShot, from Luxion, improves the appearance of physical goods such as plastics, liquids, metals and glass for realistic pack shots. This provides the ‘best of both worlds’ for brand owners and pre-media, it is said, with print modeling plus realistic, high-resolution rendering, in a short period of time.

All print modeling is done by Studio, while KeyShot handles non-printable materials and final renderings. Studio includes patented print modeling technology directly within Adobe Illustrator, making it easy to quickly decide on any number of print and finishing effects and packaging specific substrates. Further, KeyShot provides drag-and-drop material, environment and lighting capabilities in a real-time interface to create high-quality visuals extremely fast for throughout the package development process.

Wim Fransen, director of interactive application software at Esko, said: ‘With this integration, Studio customers will enjoy an easy-to-use workflow for creating photo-realistic pack shots. Together, Studio and KeyShot will save both time and money as realistic pack shots can be created before the packaging is produced, eliminating the need for expensive photo shoots of the final printed packaging.’

Luxion is a developer of advanced 3D rendering and lighting technology including applications such as KeyShot and the Velux Daylighting Visualizer.

Thomas Teger, vice president of products and strategy at Luxion, added: ‘KeyShot creates fast, accurate and amazing visuals in a real-time workflow, reducing design and approval time. Esko Studio users can now enjoy enhanced renderings, including scientifically accurate material and environment presets, advanced material editing, and animation for the most accurate product, sales, and marketing visuals.’