Esko has donated multiple seats of Studio and ArtiosCAD technology to Art Center College of Design in Pasadena, California. The donation, Esko’s first to a design college, underscores the pivotal role graphic designers play in package and brand development.
Art Center College of Design, which offers Bachelor of Fine Arts, Bachelor of Science, Master of Fine Arts, and Master of Science degrees, is consistently ranked among the world's top design schools by US News & World Report, Bloomberg BusinessWeek and DesignIntelligence.
Founded 82 years ago by Edward A. ‘Tink’ Adams, the college enjoys an international reputation for its rigorous, multi-disciplinary curriculum, faculty of professionals, strong ties to industry and a commitment to socially responsible design.
Esko’s technology complements the curriculum within the graphic design track, as students are challenged to develop designs for product packaging and branding while experimenting with a wide range of media.
‘While Esko is more widely known for packaging production tools, we also have a critical understanding of new challenges facing the design community – particularly when designing complex shapes,’ noted Larry Moore, Esko director software services, North America. ‘Our commitment to education is as strong for the design community as it is for the core packaging community.’
Students began using the software in spring of 2012. ‘The true value of this donation is that the students will develop skills working with the leading industry software in the packaging world,’ said Gerardo Herrera, Art Center’s director of packaging. ‘They will develop a comprehensive understanding of the workflow from start to finish.’
‘This is the way the industry is heading. Designers can quickly visualize what they create for the brand owner, making changes on the spot if necessary. Then, at the artwork level, everything is laid out as it is supposed to be. You can do the artwork and see the build in real-time in 3D.’