Flexo industry partners join forces through interactive game at Labelexpo Americas 2016

Esko, MacDermid Graphic Solutions, Harper Corporation of America, Sun Chemical, UPM Raflatac, Flexo Concepts, Omet and Clemson University have partnered for the game that sees show attendees collect a game board from any of the participating companies’ booths. ‘Contestants’ are prompted to visit each of the partners’ stands to collect a label, or ‘game piece’, in exchange for basic contact information. Completed game boards will be entered in drawings at the conclusion of the show for a chance to win Amazon gift cards and a complimentary seminar hosted by Clemson University.

The collaborative piece was produced with contributions from each member of the team: pre-press services by Esko, MacDermid plates, Sun Chemical inks, Harper anilox rolls, Flexo Concepts TruPoint Orange doctor blades, and UPM Raflatac labelstock.  Clemson University undertook the printing and converting at its Sonoco Institute of Packaging and Graphics on an Omet Varyflex press and various other equipment.

Labelexpo Americas 2016 takes place September 13-15 at the Donald E. Stephens Convention Center in Rosemont, Illinois.

A comprehensive Labelexpo Americas 2016 preview features in L&L issue 4, and can be read online here

Read an enhanced online preview via the L&L website here