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  • 20 Jan 2009

Franklin Adhesives & Polymers launches new website

Franklin Adhesives and Polymers, a division of Franklin International, has launched a new website, www.FranklinAdhesivesandPolymers.com, to provide wood products manufacturers and label makers in-depth information on its broad offering of wood adhesives, pressure sensitive adhesives and specialty polymers – as well as guidance for effective adhesive application.


The new site is noteworthy for the interactive experience in delivers to the customer as well as the scope of its content and emphasis on practical information. Manufacturers can easily find comprehensive information on products Franklin Adhesives & Polymers offers. In addition to providing an interactive ‘Product Selector’, which allows customers to search products by attribute, the site organizes product information by application, product family and industry, making it easy to find the best adhesive for the job.


In addition, the site includes complete glossaries on common terms used in the wood adhesives, pressure sensitive adhesives and specialty polymers markets; user-friendly troubleshooting and gluing guides; calculators to determine the correct pressure needed for various types of presses; and FAQ sections for answers to common questions on proper adhesive application.


Customers also will find a global distributor locator, links to industry resources and a ‘What’s New’ section. Customers can stay on top of the latest news when they sign-up online to receive emailed product and technical updates as well as newsletters specific to their market.


Separately, media can access news releases, photos, fact sheets and product expert biographies in the “News Room.”


Launch of the new site is in conjunction with the division’s recent rebranding from Franklin International’s Industrial Division to Franklin Adhesives & Polymers.


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