Fujifilm India plans aggressive expansion

New products introduced to the Indian market will include those already launched globally around the world. This will include: Flenex plates, a flexographic plate system for package printing; wide format printers targeting the packaging segment including corrugated packaging; and web-to-web digital press for the label printing industry.

 

While the digital label press could take a couple of years before reaching the Indian market, the other two products will be introduced in the next financial year.

 

S M Ramprasad, AVP of the Graphic Arts division at Fujifilm India, said: ‘We will bring in new products and step up our existing product range in the Indian market. 

 

‘With an aggressive outlook towards this market, we expect to touch a turnover between Rs 400 to Rs 500 crore in the next three years for our division.

 

‘Fujifilm has established a wide range of products globally. We shall be introducing some of them to the Indian market. In the next three years, you will see a complete shift in our focus in giving best products to the Indian customer.

 

‘Our key driver will be environment-friendly features. Flenex, for instance, are water washable plates. This product not only addresses quality needs of the customer but also facilitates immense resource saving for a converter.’ 

 

Though Fujifilm will maintain direct contact with customers through its already established sales network in India, it is open to working with new partners in order to reach out to various customer segments, such as digital and wide format presses. 

 

The company is also looking at establishing a Fujifilm experience center in India to showcase the complete product range and new technology to customers. 

 

‘For ease of customers, we will open a demonstration center in India so they don’t have to travel to Europe or the US to see the products,’ said Ramprasad. ‘We will ensure they experience the technology in India before making a final decision.’ 

 

The go-to-market strategy will also include investment in advertising and promotional activities to increase visibility of products and participation across all major tradeshows and exhibitions. 

Further, Fujifilm is exploring options to start manufacturing in India. 

 

Ramprasad said: ‘We want to capitalize the advantage India offers. We want to manufacture specific products for both the domestic market and exports to markets like India with similar customer needs.

 

‘The packaging segment is growing the fastest in the print market. Thus, with these new products and expansion plan, the company is focusing on packaging, label and commercial businesses.’