Fujifilm signs water-wash plates deal with UK repro house

MPH director Brian Cawdron explained: ‘Having seen the plate in action, and the multiple benefits it can bring to the business, we’re confident that Flenex FW will be a great fit for our customers, and we’re excited to be able to add it to our portfolio. We’re a fast turnaround business, and our customers know and respect us for this, so we’re always interested in products that are going to help us to continue to deliver what our customers need, when they need it.

‘Also important to us was the reduced environmental impact – even when compared with other water-washable plates, as Flenex washes clean in simple dishwashing detergent.’

The quality on offer with Flenex FW was a major consideration as well. Cawdron continues: ‘With Flenex FW, Fujifilm has some really innovative technology which allows a flat top dot effect to be achieved very simply. This results in noticeably cleaner and brighter print results which our customers will love.’

James Whitehead, product manager at Fujifilm UK, added: ‘The plates contain a special rubber-based compound that offers a number of significant advantages. Crucially, as this compound is not oxygen sensitive, the effect of oxygen in the air on the dot shape is kept to an absolute minimum, meaning printers can achieve a 1% flat top dot without costly and complex oxygen elimination processes. This results in lower dot gain, while the superior ink transfer produces results of noticeably higher quality.’