HP demo center opens in Jakarta

‘It’s a multifunctional demo center used for marketing, education and training activities,’ explained Andy Yusuf Hendrojono, country manager of HP Indigo and Pagewide, Graphic Solutions Business in Indonesia. ‘We want to demonstrate the versatility of HP Indigo technology as it can print on varied substrates for different applications such as pressure-sensitive labels, in-mold labels, shrink sleeves and folding cartons. We are also using the center to educate printers on the advantages of digital printing.’

Additionally, the demo center showcases HP PrintOS, a cloud based software to help improve the operations of commercial and industrial printers. Alongside, HP demonstrates advantages of collaboration by partnering with companies for media or substrate and finishing systems amongst others.

Talking of the scope of digital printing in the country, Hendrojono said: ‘Indonesia has a lot of gravure presses and the businesses have now started to shift to flexography. As for digital printing, some players are beginning to adopt the technology, and some others are still evaluating investment while observing the market dynamics and demand.’

He added that digital printing is now becoming more than just price or run length, and increasingly about making an emotional connection with consumers. ‘This is coupled with minimum down time, fast make-ready, low set-up time and simplifying the supply chain. With e-commerce on the rise, digital printing technology is expected to grow in Indonesia.’

In terms of the Indonesian market size, Hendrojono estimates at least 2,500 commercial printers and around 300 organized players in the label and packaging industry.

‘Digital technology adoption is embraced by the growing millennial population. They demand customization and there is a need for greater self-expression both in the online and offline world. Millennials now represent more than 45 percent of the region’s population with 60 percent of the world’s millennials expected to live in Asia by 2020. Asian Millennials will have more spending power than any previous generation, estimated at six trillion USD in disposable income by 2020.’

Read a detailed report in Labels & Labeling issue 6, 2017