HP will be presenting a day of discussions on the theme of Attention, Impact and Results: Boosting Marketing ROI with HP Digital Print at drupa on May 9, Room 27 from 10.30 am.
‘We chose to host a full day of discussions around ROI for brands and marketing because we believe when a brand uses digital print having Indigo and Scitex as a well-established reference for quality, versatility and customized print technologies, they are really taking advantage of something that can be a powerful center piece to creative marketing campaigns,’ said Ronen Zioni, EMEA marketing director, HP graphics solutions business. ‘We are very excited and passionate about having set the first milestone in Europe for HP's engagement with the brands and agencies community. We intend to do more of these in the near future as a part of our commitment to continuous learning on both sides, HP and the brand marketers, on the endless possibilities of HP Indigo and Scitex digital print solutions.’
Speakers on the day include marketing experts from across Europe with a wealth of thoughts and insights to share on getting the results they need using digital print; Eric Pierre, creative director, BBDO France; Karel Vinck, managing partner, Duval Guillaume; Jo Fishburn, global account director, gyro; Jo Van de Weghen, sales and marketing manager, Symeta; Annick Declercq-Kloppert, chief of marketing and operations, GSI Printing; Sumeer Chandra, WW vice president, marketing and strategy, HP graphics solutions business; Ronen Zioni, EMEA marketing director, HP graphics solutions business.
Digital print is emerging as a critical element of the marketing mix and changing creative brand marketing to drive new customer engagement. Brands are using digital print to target audiences and this day at drupa will be about exchanging ideas and discovering the power of engagement through print.
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