Hybrid licenses IC3D

Hybrid Software has licensed the IC3D suite of 3D packaging simulation and design applications from Creative Edge Software to bring 3D into the packaging production lifecycle.

Hybrid Software has licensed the IC3D suite of 3D packaging simulation and design applications from Creative Edge Software

The IC3D suite recently won an InterTech Technology Award from Printing Industries of America for innovative excellence in the graphic arts industries, while Hybrid’s own Packz 2.0 was awarded a MUST SEE ‘EM award.

Nick de Roeck, director of software development at Hybrid Software, said: ‘3D modeling and visualization have been important in the packaging design process for years, but it took a fresh perspective and a lot of collaboration to integrate 3D directly into the packaging production workflow.

‘Once we saw the power of the IC3D suite, it was an easy decision to fully support IC3D in our Cloudflow workflow and our Packs native PDF editor.’

Nick Gilmore, chief executive officer of Creative Edge Software, added: ‘The integration of two award-winning products provides tremendous synergy to our customers and complements IC3D’s position in the design and creative space. We are very pleased to partner with Hybrid Software to bring 3D into packaging production.’