Innate turns to Uni Packaging for digitally printed pouches

With pack design by branding specialist Sand Creative, the pouches have been printed via Uni Packaging’s Digiflex digital print offering.

Uni Packaging produced an initial digital print run of 20,000 packs over three SKUs – beetroot, butternut squash, and spinach and coconut – followed by a second digitally printed order of 90,000.

Bristol-based Innate creates snack foods that are made from natural ingredients with no additives, and founder Elsa Valentine explained: ‘We were initially wowed by the effulgence and fluid dynamism of Uni Packaging's digital outreach, which offered a uniquely revitalizing stance on the relatively dry realm of packaging.

‘We have been delighted with the pouches in both print and product quality. They matched our brief with faultless effect, and are the perfect vessel for our innovative, game-changing snack products. We will soon be looking to utilize the future-bending scope of digital print by adding elements of authenticity and interaction, thereby maximizing consumer engagement.’

Uni Packaging’s Matt Baldock said: ‘The flexibility and scalability of digital production has enabled customers such as Innate, to quickly release multiple printed SKUs to meet retail timelines whilst also allowing them to maintain full control over design and material specifications.’