Innovia and Rolling Optics enter technology partnership

Rolling Optics, a high tech firm based in Stockholm, Sweden, specializes in the design and production of unique technologies and processes to produce 3D micro-optical designs and 3D effects for the protection of products and brands against counterfeiting. This technology will be applied to Innovia Films’ Rayoface BOPP films to offer the premium goods industries a proven secure technology that will provide brand security and protection.

The partnership will focus on maximising global opportunities utilising Rolling Optics’ expertise combined with Innovia’s worldwide production, sales and distribution channels.

Mark Robertshaw, Innovia Group CEO, said: ‘Micro-optics is considered to be among the most innovative and disruptive technologies within the security sector. Our collaboration with Rolling Optics gives us the opportunity to offer leading edge technologies that deliver the next generation of security into a range of growing and attractive market sectors.’

His counterpart at Rolling Optics, Chester W. Anderson, added: ‘Innovia is a world-class producer and distributor of high quality films and banknote substrate worldwide. It will provide us with highly differentiated and unique film for our product and will provide global distribution of our micro-optical 3D films providing added value to their customers across the globe.’

Innovia Films will present Rolling Optics products at Labelexpo Asia in Shanghai across December 1-4.