ITW Foils has been honored by the Foil & Specialty Effects Association (FSEA) with two awards for its ‘Designed to Shine’ educational guide. FSEA distinguished the guide with the Gold Leaf Award in its Capabilities Brochure category, and further prized ITW Foils with an honorable mention in the overall Best of Show category.
In late 2011, ITW published the design guide to both educate and inspire graphic designers, brand managers, commercial printers and converters working in the package design industry. Offering detailed descriptions and creative samples of hot stamping, cold foil transfer, foil laminates, transfer metallization, UV film casting and embossing, the guide demonstrates what can be achieved by incorporating these effects into print and package design. Not only does it provide designer tips and tricks for using each of the effects, but it also offers statistical data that substantiates the importance of increasing product visibility, enhancing perception of product quality and improving brand differentiation, and how sales are impacted.
‘Most designers and printers agree that the significant barrier to using decorative metallics is the perception and fear of high cost, extended turnaround time and an insecurity in using the technology to its fullest,’ noted Jeff Peterson, executive director of the Foil & Specialty Effects Association. ‘It is important that we continue to create educational material and tools like ITW Foil’s “Designed to Shine” guide to help educate the graphic arts community.’
‘We are deeply honored by FSEA’s recognition of ITW’s hard work and dedication to the industry,’ said Gary Jones, national sales manager at ITW Foils.