KitKat, Amarula winners in latest Inkspiration Awards

Ultimate Digital and SA Litho were winners in the latest EMEA region Inkspiration Awards program, presented on the opening day of the Dscoop Print Experience conference taking place this week in Lyon, France.

SA Litho won in the Labels category for its work with Amarula

The UK’s Ultimate Digital, sister company to Ultimate Packaging, claimed top prize in the Flexible Packaging category for its work with Nestle on the recent KitKat campaign in the UK where consumers could win personalized packaging featuring their own image and message, delivered in a presentation box. As well as the printing, Ultimate Digital handled the web-to-print and fulfilment elements of the campaign.

Cape Town-based label converter SA Litho won in the Labels category for its work with Amarula, the South African producer of cream liqueur, to produce a special edition of 400,000 bottles with its elephant icon individualized by HP Indigo digital printing to raise global awareness for the same remaining number of the endangered African species. This limited edition of Amarula Cream Liqueur is an added dimension to the brand’s ‘Name Them, Save Them’ African elephant conservation project.

The Folding Carton category award was claimed by France’s FP Mercure.

The Inkspiration Awards are an annual contest to showcase the best work from HP customers and 'how they’re pushing the boundaries of what’s possible in today’s digital printing world'. They are presented at Dscoop events around the world. In total, around 200 projects were submitted for the eight categories contested in this year’s EMEA Inkspiration Awards program, with winners for Catalogs, Direct Mail, Publishing, Self-promotion and Photo were also recognized.

See L&L issue 3, 2017 for the latest on digital label and package printing, including the L&L Digital Press Buyer's Guide, more on the Amarula project and comment from Ultimate Digital on how the digital flexible package printing market is developing

David Pittman

David Pittman

  • Former deputy editor