Kurz becomes HP SmartStream Solutions partner

Leonhard Kurz has been made a member of the HP SmartStream Solutions Partner Program.

The Kurz DM-Liner transfer unit will be on display at drupa 2016 on the HP stand in hall 17

The program was set up by HP to enhance the digital print ecosystem through cooperation with technology partners, in order to provide HP customers with complete production options that boost growth. HP has recognized Kurz and its Digital Metal process as a partner that creates tangible added value using digital technology for print products.

Digital Metal is a technique that combines digital print with a metal transfer process, creating glossy, metalized surfaces. It can be used for short runs, as well as individual personalized and numbered prints.

The Kurz DM-Liner transfer unit, which utilizes the patented Digital Metal technology to transfer real metal to paper media, will be on display at drupa 2016 on the HP stand in hall 17. It will be presented alongside the HP Indigo 30000 digital press for packaging and the new HP Indigo 12000 digital press for commercial applications to demonstrate how metal-enhanced, individualized products are realized by jointly using both machines.

Read more about suppliers and partners involved in the development of the digital package printing market in L&L issue 3, 2016.

Markus Hoffmann, Member of the board of management at Leonhard Kurz, described the recognition of Kurz technology by HP Indigo as ‘a magnificent validation’, and said: ‘With HP as a partner we are achieving unrivaled results. HP technology delivers outstanding detail, which our DM-Liner reproduces, one-to-one, resulting in metal transfer of incomparable sharpness and detail, with a brilliant finish.’

Gershon Alon, worldwide manager, Workflow Solutions and Partner Program at HP Indigo, said: ‘With the combination of HP Indigo presses and the Kurz DM-Liner we offer digital enhancement of packaging and commercial applications with the highest-quality metal foil, including glossy gold, silver, iridescent and hologram effects. This adds value to the end product and opens new and exciting opportunities for our customers to expand their offering.’

Read L&L preview of label and package printing technology to see at drupa in issue 2, 2016, and here