Label Academy adds die-cutting and brand protection modules

The die-cutting and tooling module provides a comprehensive guide to the manufacture and use of cutting, embossing and foiling dies, anvils and cylinders. It summarizes the complex and vital role they play and explores the sophisticated technology it uses to enable the production of quality die-cut and converted labels and their application to multiple surfaces, using a wide variety of substrates, on many different presses.

The new brand protection, security labeling and packaging module and associated publication tackle a broad range of subjects including anti-counterfeiting, theft and tampering. With hundreds of effective options and technologies explained, it also outlines the latest hi-tech methods, such as RFID, taggants, electronic article surveillance (EAS) techniques and holograms. Guidance on developing brand protection, security labeling systems and procedures is also provided for those involved in producing or using labels or packaging of all kinds.

The addition of the two new modules means Label Academy now offers a total of nine courses geared towards the learning needs of those working in the label and package printing industry.

Mike Fairley, Label Academy founder, commented: ‘The new courses provide an in depth focus of what are two very important subject areas and will ultimately help enhance the service offered by printers. Although die-cutting is not particularly new, it can be an overlooked discipline despite the ways in which it can be applied constantly evolving. The die-cutting book and course will give students a much greater understanding of how they can improve production standards and significantly reduce costly downtime due to pressure-sensitive quality faults.

‘Security labeling and brand protection is also hugely topical. If you look at counterfeiting alone, which is a global problem, it is estimated to be worth one trillion USD of lost revenue every year. Indeed market data published last year by Smithers Pira, forecasts the combined global market for security printing and brand protection to exceed 45 billion USD by 2026, up from 27 billion USD in 2016, so this emergent technology is incredibly significant and offers huge growth for the sector.’