Label Academy launches origination module

Label Academy has introduced Label Design and Origination: Repro and Prepress Processes, a new educational module that examines the ‘complex’ design to print process.

Label Academy recently added modules covering conventional label printing processes, and environmental performance and sustainable labelling, as well as the new design and origination course

The Label Design and Origination: Repro and Prepress Processes course textbook has been written by John Morton and Robert Shimmin, and examines the developments that have taken place in the pre-press arena and explores in detail the progress of a typical label job from design rough through to its arrival on the printing press.

The book provides a comprehensive insight into all these stages, helping eliminate the opportunities for mistakes that could add unnecessary costs to a design project. Topics covered include design and origination; preparation for printing; proofing; pre-press output; and supply chain issues.

 ‘What will become clear to the reader is that the design to print process is still very complex and that there are many stages to ensuring that the final printed label meets the expectations of the brand owner,’ said Morton, who has hands-on experience of all the major printing processes and has held operational and technical development roles at director level in the packaging sector.

‘Excellent communication and co-operation between the designer, printer and brand owner are an important and essential element in delivering a successful result and supply,’ he added.

Shimmin has held senior marketing and business development positions in the print, packaging and label sector spanning more than 20 years. He is a regular contributor of articles to the print and packaging trade press, and has supported initiatives that seek to build awareness of the latest research and innovations emanating from UK universities.

The Label Design and Origination course textbook is available from Amazon and the associated exam can be taken from the Label Academy website, www.label-academy.com.

Label Academy recently added modules covering conventional label printing processes, and environmental performance and sustainable labeling.

Andy Thomas

  • Strategic director