The label and package printing industry predicts what will be big in 2018
The Label Makers has produced a short run of an extra-large label for a six-liter bottle of Lanique.
Lanique was first discovered over 200 years ago amongst the elite societies of the Kingdom of the Two Sicilies, the Austrian Empire and the Kingdom of Prussia. The drink disappeared during the Second World War and the rise of Communism, although following the reopening of Eastern Europe, the long lost recipe was reborn by artisans and Lanique was relaunched. The bottle has since been redesigned to reflect the rich history and quality of the drink and its uniqueness.
The premium extra-large labels are to be used for a small batch of the alcoholic beverage being distributed to 300 specialist cocktail bars. Already manufacturing labels for the standard size bottle, The Labe Makers need to ensure the extra-large design replicated the quality of the smaller label.
Initially printed on Fasson Rustique cream material with permanent adhesive for a rich parchment 'handmade' appearance, the label was then embellished with gold hot foil crests, incorporating a flexo brown on the gold foil and a matte patch varnish for an additional tactile effect. The brand name, Lanique, is enhanced using gold hot foiling and embossing.
Kevin Lyons, sales director at The Label Makers, said: ‘Significantly up-scaling the size of the label without compromising on quality was the real test here. Our highly skilled team has a wealth of experience in the premium drinks market and used this knowledge to ensure that our customer’s expectations were met. The finished product looks stunning.’
Lawrence Huggler, Lanique’s director and owner, described bottle labels are the most important brand asset the company has, aside from its recipe, and said: ‘I expected it to be nearly impossible to find a solution for our new six-liter bottle that could be printed to the same quality as our standard bottle labels. However, The Label Makers accepted our very short run order and have turned it around very quickly. The final result is fantastic, and has absolutely exceeded our expectations.’