Label Summit Latin America welcomed 708 people to the two-day conference and table-top exhibition held in Mexico City on May 11-12. The event drew more delegates and exhibiting companies than any previous Labelexpo Global Series event in Latin America, and a 50 percent increase on the conference in Mexico City two years ago.
This year’s Summit a saw presentations from industry experts from Latin America, the US and Europe, representing some of the world’s leading label converters, end users, technology suppliers and industry associations. The conference replicated the successful afternoon break-out sessions that were introduced at the Summit in Sao Paulo last year. The afternoons divided into separate management and technology streams, with the former focusing on streamlining production and costs, taking advantage of multi-media platforms, waste management in the label plant and diversifying your business. Technology sessions centered on digital and flexo printing, label applicator technology and the growing use of management information systems.
Conference highlights included a presentation by Mexican marketing expert Alejandro Watson as well as sessions dedicated to the growing private label sector and environmental sustainability. Proctor & Gamble and Tequila Sauza provided the end user’s perspective, while other sessions focused on the challenges of a running a family business and security and brand protection.
Interactive panel discussions dealt with subjects such as challenges in the global label market, international partnerships and diversifying your business into new technological and geographical markets.
Jesper Jørgensen, global sales director for Nilpeter, said: ‘For the fourth time Nilpeter participated at Label Summit Latin America held in Mexico City, and for the fourth time we and our customers had the opportunity to experience a united and mature label industry in Mexico. With a record high numbers of atendees we were kept busy – nor only by a conference with quality speakers, but certainly also with our clients visiting our stand in the table-top exhibition area. We once again used this opportunity to measure the Mexican market, and indeed the industry is on the move, proven by the three press orders that we took during the summit – a 6-color FB 3300 for Mexico, an 8-color FB 3300 S for Mexico and an FB 4200 S for Central America. We do indeed look forward to the next Label Summit Latin America next year in Sao Paolo and we have also already booked for the Summit in 2012.’
Roger Pellow, Labelexpo managing director, commented: ‘As always it was a pleasure to be in Mexico City and it was great to be met by such a brilliant reception from the industry. I’m also delighted that Mexico has now set up its own label association, Ametiq, and we are very pleased to be helping and supporting the association and look forward to them joining the other global label associations at Labelexpo Americas in Chicago. The summit provided delegates with all the latest information to grow their business’s profitability, to network and to make valuable new contacts. I would like to thank everyone involved with Label Summit Latin America, the visitors, exhibitors, media and associations have all contributed to make this one the most successful events that we have had in this region and we look forward to returning in 2012.’
Over 60 industry suppliers from around the world presented their latest technological developments in the table-top exhibition running alongside the conference, including event sponsors Avery Dennison, HP Indigo, Green Bay Packaging, Ahlstrom, UPM Raflatac and Boise.
Label associations Finat (Europe and worldwide), TLMI (North America), Abiea (Brazil), Anidigraf and Ametiq (Mexico) and Conlatingraf (Latin America) all had representatives at the event.
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