Labels provide Flare for Desperados

Constantia Flexibles has produced the labels for a limited edition version of Heineken’s Desperados beer range, intended to appeal to a younger audience for celebrations and special occasions.

Desperados is beer flavored with tequila, and while the recipe has stayed the same, the new labels for Desperados Flare featured glitter swirls so that the end product was seen as a festive accessory to a celebratory occasion

Desperados is beer flavored with tequila, and while the recipe has stayed the same, the new labels for Desperados Flare featured glitter swirls so that the end product was seen as a festive accessory to a celebratory occasion.

The label had the important role of reinforcing the premium nature of the brand. The Desperados brand identity needed to remain strong, while the product itself stood out from the rest of the range. It also needed to complement the golden particles in the liquid, especially once the bottle was tipped. To achieve this, Constantia Flexibles selected a silver cold foil and overprinted it with a gold wash. This created various shades of high metallic gold effects by changing the gold wash.

This product launched simultaneously in 10 countries in late 2016.

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