Who and what to see at the leading label and package printing trade show
Lake Image Systems, a specialist in data integrity, verification and print quality inspection systems, has rebranded as it seeks to ‘mirror the exciting and engaging direction the company is taking’.
The new branding initiative includes a new company logo, creative look and redesigned website. The major changes to the website, www.lakeimage.com, include a new and responsive user-friendly interface that allows users of both Mac and PC, desktop or mobile, to navigate more easily through the site’s content pages. Lake Image Systems said the new website will provide a much-improved user experience and serve as a hub for information for prospective clients, partners and distributors.
Martin Keats, managing director of Lake Image Systems, explained: ‘Having monitored the rise of digital, and its growth in to the security, packaging and labeling markets, we made a strategic decision in 2014 to capitalize on the opportunities that were clearly going to develop for our specialist skills and capabilities. This strategy has led to significant growth and excellent corporate performance over the last two years.
‘As a result, we feel it is the time that our brand and marketing activities reflect this exciting time for us. The new brand signifies our focus on the future and our appeal to a wider audience as a relevant, innovative, and forward-thinking company committed to providing application specific solutions, expanding our coverage, and, ultimately, providing superior offerings to the global print market we serve.’