Limited edition liqueur brand enhanced with sleeves

CCL Decorative Sleeves has used sleeve labels on Hpnotiq Sparkle, a limited edition version of the Hpnotiq liqueur brand developed especially for the holiday season, to create a ‘stylish image’ for the new variant.

The technically-challenging sleeve design features an opaque white base to provide a strong background for the Hpnotiq Sparkle branding against the blue drink

Hpnotiq Sparkle has the same color and taste as the original Hpnotiq but is infused with bubbles to create a festive cocktail.

4K5 50-micron high shrink PET was selected for the controllability of the shrink curve in order to ensure a tight fit around the distinctively-shaped bottle. The sleeve is gravure printed in four colors with a surface lacquer to create a high-quality finish and maximize on-shelf appeal.

The technically-challenging sleeve design features an opaque white base to provide a strong background for the Hpnotiq Sparkle branding against the blue drink. The remainder of the sleeve uses clear film incorporating a silver hologram effect to convey the sparkling festive nature of the drink while enabling its familiar blue color to be clearly visible to retain consumer recognition and loyalty.

Brittany Capito, senior brand manager at Hpnotiq Liqueur, said: ‘Hpnotiq Sparkle builds on a strong Hpnotiq brand franchise, so it was essential that the packaging reflected all the core values of the original. We are delighted with the finished result.’