Mercian Labels installs new Xeikon digital press

Mercian Labels installs new Xeikon digital press

The Mercian Labels Group, based in Cannock, UK, has installed a new Xeikon 3300 digital label press. The Jockey Morris Men of Birmingham performed a series of traditional English farewell dances to celebrate the decommisioning of the company’s original investment in Xeikon digital printing equipment, a Xeikon 330.

Dr Adrian Steele, managing director of The Mercian Labels Group, said: ‘Whilst the retiring machine was destined for recycling, we could not let the occasion pass without a celebration of its achievements for our business over many years. We got our thinking caps on, and our sales team suggested we organize some celebratory dancing in a quintessentially English style.’

Pictured: The Jockey Morris Men of Birmingham perform a celebratory dance

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