Metsä Board joins Xeikon Aura partner network

The six boards are now recognized as certified substrates for Xeikon 3000 Series presses.

In 2013, Metsä Board made major enhancements to its Avanta Prima, Simcote and Carta Elega folding boxboards, following technical improvements made at its mills during a 2011-2012 investment program.

Lauri Järvinen, technical marketing manager at Metsä Board, said: ‘Digital printing is expanding rapidly in the packaging industry as brand owners see its benefits for short runs, adaptations for different markets or languages, limited editions, tie-ins with sporting or entertainment events, personalization and much more.

‘Our acceptance into the Xeikon Aura network gives our customers extra impetus to specify our cartonboards for digital print.’

Filip Weymans, director of segment marketing for labels and packaging at Xeikon, said: ‘We are delighted to accept Metsä Board into the Aura network and include its products in our Folding Carton Production Suite.

‘We are impressed with the consistency of its cartonboards, and their adaptation for different market segments, including food, confectionery, pharmaceuticals, beautycare and luxury packaging, as well as general packaging applications. They make an excellent addition to our offer of end-to-end packaging production solutions.’

As an Aura partner network member, Metsä Board will also participate in the Xeikon Café Packaging Innovations event in Belgium on March 10-12.