Mexico Label Awards makes final call for entries

There are just a few weeks to go before the inaugural Mexico Label Awards, being held on April 21 in Mexico City during Label Summit Latin America, with entries being accepted from converters throughout Latin America until April 13.

Pictured (from left): Judges Andy Thomas and Mike Fairley, and AMETIQ president Karen Becerra

Organized by Mexican label association AMETIQ and supported by industry suppliers including Sun Chemical, UPM Raflatac, Xeikon, RotoMetrics and Proflexo, the awards, announced last year, are divided into eight categories – Prime Flexo with or without finishing, Digital, Sustainable, Beverage, Shrink Sleeve and Mexican Folklore.

Mexican Folklore is a special category that is aimed at labels which exalt local folkloric traditions or which are used for typical Mexican products, such as tequila and rum, and specific foods.

The judging panel for the Mexico Label Awards is made up of industry experts Mike Fairley, Tony White, Andy Thomas and Nick Coombes. Labels will be judged under strict international parameters.

The inaugural Mexico Label Awards will take place on April 21 in Mexico City, the first evening of Label Summit Latin America 2015.

AMETIQ president Keren Becerra said: ‘Our industry was in need of an event to recognize the excellent work carried out by converters in Mexico and throughout Latin America, and to give them a platform to compete with the best work produced around the world.

‘This is precisely what will happen, as winning submission will then be entered into the World Label Awards, taking place in Brussels this year during Labelexpo Europe 2015.’

Converters from Mexico, Central and South America can submit entries until April 13, and Becerra said: ‘The awards are open for submissions and the judges are receiving a great deal of labels across all the categories, printed by both AMETIQ members and non-members alike. The awards are not specific to our association; they are open to the whole industry.

‘Confidentiality is a key consideration, and converters send their work directly to the judges without it passing through the organizers’ hands at any point. Great care has been taken so that converters need have no concerns over the privacy of their work.’

For more information about the categories and submitting labels, visit www.labelawardsmexico.com

Edit content
James Quirk

James Quirk

  • Latin America Correspondent

Related content