Oriflame joins UPM Raflatac's RafCycle program

As part of an overall strategy for the period up to 2020, Oriflame has implemented a zero-waste-to-landfill program across all of its factories. Oriflame Products Poland is the first Oriflame factory to pursue this ambitious target. Opened in Warsaw in 1995, it occupies 15,000 sqm and is one of the company's largest sites.

RafCycle recycles and reuses pressure-sensitive label waste to create new materials, and Anna Niedzwiecka, senior supply chain manager at Oriflame Products Poland, commented: ‘The method for waste disposal outlined in the RafCycle program fits in well with this strategy and will bring us closer to our goal.’

As an example, the Oriflame Products Poland factory has reduced its waste management costs by 18 percent.

Katarzyna Zych-Mlynarczyk, sales manager at UPM Raflatac Poland, explained: ‘First of all, we analyze the customer's current waste management system, including how waste is collected and how often. The key is to find a solution that fits our customer's needs. This is the only way to achieve an optimal result.’

Oriflame has also earned the right to use the RafCycle Partner logo in its marketing, described as a ‘big plus’ considering growing public awareness of sustainability.

‘UPM Raflatac is a frontrunner in solutions for managing the challenges of label waste,’ said Juha Virmavirta, director of RafCycle Solutions at UPM Raflatac. ‘We look forward to developing new and existing partnerships with customers and end-users on the road to zero landfill waste. With the Oriflame partnership, we’re delighted to see RafCycle expanding into the cosmetics industry. Poland is a major market for UPM Raflatac, and this adds even more importance to our cooperation. Dialogue between Oriflame and UPM Raflatac has enhanced the sustainability of our business together. We hope to continue this dialogue to identify further opportunities.’

Niedzwiecka agrees, and added: ‘It's only natural that we would want to meet the environmental expectations of our customers. In addition to the zero-waste-to-landfill program, we've made the decision to purchase our energy exclusively from renewable sources. We've also launched a completely natural and organic line of cosmetics named EcoBeauty. It's important to note that Oriflame has set a target to eliminate waste transportation to landfill in all its factories. This is in line with the European Union waste management strategy's 5R approach – remove, reduce, reuse, recycle and recover.’