Parkside partners with Veg-Fresh to launch reclose lidding film in the US

Developed for customer Veg-Fresh, the Handy Candy pack features a PET pot with complementary printed reclose PET laminated lidding film. Handy Candy, which can contain either tomatoes, blueberries or an organic range of fruit, is claimed to be the first of its kind in the US, and has been created to tap into the country’s developing on-the-go snacking market. According to figures quoted by Parkside from market research group Packaged Facts, the US healthy snack market is expected to top 25 billion USD in 2020.

Pete Ford, new business development manager at Parkside, said: ‘Our customer, Veg-Fresh, wanted to take advantage of the growing popularity and demand for convenience foods with a new fruit snack pot and approached us for our packaging expertise. Veg-Fresh had originally investigated label reseals and other reseal systems but given the size of the flange on the pot, the size of the opening and the circular shape, it was proving difficult. Our solution, which is similar to a yoghurt pot type opening, ticked all the boxes. It was a seamless transition from the existing standard lid to our reclose lidding film.’

Parkside developed the printed reclose PET laminated lidding film with laser scribe technology, created with the company’s multi-directional laser capability.

The reclose lidding film, which includes an anti-fog coating, also includes a patent applied pressure-sensitive adhesive that has been specifically developed by Parkside for ‘optimum performance throughout the supply chain’.

‘The convenience sector is highly competitive and we have innovative products which rival existing packaging formats that will help us to gain a foothold in this market and for it to become one of our largest categories,’ continued Ford. ‘The Parkside reclose lidding film has been in development for two years. We already have relationships with many key brands and retailers in the convenience sector and will be working closely with our customers to develop opportunities and ensure we continue to deliver solutions which meet the needs of this fast-paced market.’

Handy Candy will be distributed to the US market through Parkside’s partner agency, Platinum Packaging.