Partners share EFIA Technical Innovation Award for cold foil swatch book

Mark Andy, API Foils, Innovia Films, Color-Logic, Cheshire Anilox Technology, Reprobrand, GMC Color and JFM Plates were awarded the EFIA Technical Innovation Award at a recent ceremony, with the swatch book demonstrating how, using white and conventional CMYK inks, the cold foil process can provide striking metallic images similar to those previously available only through hot foil stamping.

Containing a variety of decorative images, the swatch booklet illustrates cold foiling techniques, with the images created using a single silver foil which has then been overprinted to create a spectrum of metallic colors.

The booklet was successfully showcased at Labelexpo Americas 2014 in Chicago.

Developed for brand managers, product managers, corporations and advertising agencies, Color-Logic’s Process Metallic Color System gives licensees the ability to differentiate themselves and their clients from the competition by simplifying the design and print production process and implementing eye-catching decorative effects into their branded products and associated collateral. 

The Color-Logic system is compatible with offset, inkjet, flexography, digital presses, screen printing, and gravure processes, and is suited for packaging, pouches, direct mail, point-of-purchase material, signage, post cards, literature, booklets, labels, shrink sleeves, calendars and more.

Richard Ainge, Color-Logic chief technical officer, said: ‘Use of the Color-Logic system on cold foil enables both flexographic and lithographic printers to achieve a “hot foil look” by printing white and CMYK inks on silver cold foil.  This technique eliminates the time-consuming and expensive hot stamping process, as well as the need to inventory different foil colors.

‘Color-Logic is pleased to have been part of this award-winning technology demonstration.’