Partnership shows potential of combining flexo, digital and cold foil

Printed products produced on Edale’s narrow web label presses are applied with adhesive via Xaar’s Print Bar System, introduced at Labelexpo Europe 2015, which enables cold foil from API to be added as an integral part of the label design.

Edale manufactures flexographic and digital printing presses and converting equipment, into which Xaar’s Print Bar System can be integrated. This adds single-pass digital inkjet print, varnishes or adhesive allowing the benefits of digital print and finishing to be added to label and packaging lines. API is a preferred supplier to Edale.

This new application technology is, ‘maximizing the visual impact available for labels by combining flexo and digital print with API’s foils to deliver innovative new visual screen effects’, the foils expert said. Richard Burhouse, commercial director at API, said: ‘Labels are an essential part of packaging not only to inform customers about the product but also to enhance the brand, helping to attract new customers through building on-shelf impact and retail presence.

 ‘Constant innovation is therefore essential – ensuring labels add even greater impact and customer appeal to the products they promote. As the preferred supplier of foils to Edale we are extremely excited about the possibilities now available to designers through this combination of flexo and digital print together with API’s foils to let products truly stand out and innovate.’

Lee Deyes, technical sales specialist for hybrid print at Edale, added: ‘As a business we continually watch and focus on the ever-changing needs of the printing and packaging market, and apply our renowned design and engineering expertise to provide equipment that helps deliver quality products day-in, day-out. This new innovation using Xaar’s Print Bar System and API’s cold foils is a great example of how we continue to add functionality, features and impact for our customers.’

‘With all retailers and brand owners looking to enhance their products and add real value to their packaging, this new print and foil innovation from market leading print and packaging suppliers Edale, Xaar and API adds extra depth and quality to labels meaning now the only limit is someone’s imagination,’ concluded Burhouse, a packaging and security industry professional who joined API last year.