Phoenix Challenge to host college scholarship contest at FTA forum

The academic scholarship competition will be held March 5 before the forum, which is scheduled for March 6 through 9 in Fort Worth, Texas.

The industry-exclusive Phoenix Challenge is an academic and skills contest designed to support and expose university level graphic arts students to real-life business challenges and activities. Students are rewarded with recognition and exposure to business-related topics, adding to their graphic arts knowledge and experience.

A panel of judges made up of industry professionals, business owners and educators will score live presentations solving a real-world business case. Student teams are given a challenging package and print-related business problem and are charged with developing the solution, the design and executing fully printed and produced packages and labels. With physically printed and converted work, the teams present their cases and business results to the panel of judges, vying for the top spot. Awards are presented during the FTA forum.

‘The college challenge has proved to be an amazing extension of our mission,’ said Bettlylyn Krafft, chairman of the Phoenix Challenge Foundation. ‘The ability to continue supporting education, specifically for those aiming for flexo industry careers, has been the most worthwhile cause. This unique program has proven itself by delivering quality workers into the industry.’

Founded in 1998, the Phoenix Challenge Foundation is an all-volunteer nonprofit organization of industry professionals dedicated to the recruitment and development of the future workforce for flexography.