Royston and Wingman partner for charity tie-in

Royston Labels has produced peel and reseal labels for male grooming product brand Wingman as part of its partnership with the Help for Heroes charity.

Royston Labels opted for peel and reseal labels as a way to maximize information in one place and without overpowering the Skin Fuel packaging

Help for Heroes is a British charity to help provide better facilities for British servicemen and women who have been wounded or injured in the line of duty.

The labels, featuring on Wingman’s Skin Fuel range and 3-in-1 shower gel product, carry details of its partnership with Help for Heroes. In helping to raise awareness of the individuals that the charity supports, and reinforced by its brand message ‘we’ve got your back’, Wingman has pledged that 5p from every Skin Fuel and 3-in-1 shower gel product sold will be donated to Help for Heroes.

Royston Labels opted for peel and reseal labels as a way to maximize information in one place and without overpowering the Skin Fuel packaging.

Allowing for multiple opening and resealing, the two-ply layer mechanic can be utilized as an alternative to sleeves or using a top and bottom label, Royston Labels said, enabling more information to be incorporated in one applied label.

Royston Labels carried out design and origination in its studio, printing and inspecting in its production hall, and finishing and inspection. As such, the time from initial enquiry to delivery of the finished product took only five days.

Wingman founder Stu Jolly said: ‘We’re enormously proud to be associated with Help for Heroes and it is a partnership we can see lasting for the foreseeable future. Having the Help for Heroes peel and reseal labels on the Skin Fuel range are a very effective yet simple solution, providing the consumer with an instant statement of our intentions and allegiance.’