RPC Superfos launches new dairy snack pack

The new pack comes with a spoon integrated into the lid of a square pot, which is accessed by a self-adhesive peel-off label on top of the plastic pot.

In-mold labeling is used to enhance brand identity with colors, pictures, decorations and trademarks rendered in premium image quality.

It is the latest product development from RPC Superfos to utilize in-mold labeling as the core product decoration technique, following a new aluminum pet food packaging product and Gruppo Francia’s use of the SuperLight pot to reduce the packaging weight of German supermarket Aldi’s private label Cucina mozzarella by half.

The dairy pack is available in two versions – one with the spoon in the lid and one with a higher lid, with room for both a crunchy topping and the spoon. Two sizes are available – 210ml and 300ml.

Søren Marcussen, executive vice-president, CSO at RPC Superfos, said: ‘It is a very handy and practical solution: The spoon is ready to grab without any need for opening a smaller plastic bag. The key word is simplicity – there is all you need, but no more than that.

‘The new easy snacking pack has already attracted a good deal of attention and one of our customers is currently planning a dairy product launch later this year in the pot with the in-lid spoon. We trust consumers will receive both content and pack very well.’