Smartrac and Tristar enter partnership in Latin America

Tristar will focus on supporting small and medium enterprises, and serve all Spanish- and English-speaking Latin American countries from Miami, USA. The Brazilian market will be covered directly from its entity in Rio de Janeiro.

Experienced trading experts will manage the entire customer-facing supply chain, from channel evaluation, pre-sales, logistics and delivery through integration, development and fulfillment.

Tristar is backed up by an extensive network of partners and suppliers in the smart card and RFID industry.

Tristar aims to build up its own inventories to accelerate customer support and local deliveries.

Smartrac will concentrate its direct sales activities on larger key accounts, and continue to operate from its regional headquarters in Manaus, Brazil.

Jörg Wittkowski, head of sales in Latin America at Smartrac, said: ‘We are excited to be joining forces with Tristar. The company has a profound knowledge of all the local markets and an established footprint, especially in the areas of transportation, payment and industry applications.

‘We are convinced that this partnership will drive new business opportunities in Latin America as it gives us more flexibility to meet our customers demand and it allows further access to individual markets.’