South Wine Company expands packaging range with aseptic cartons

South Wine Company’s wines have previously been available in labeled glass bottles only, but are now available in fully printed SIG Combibloc packs. Four of its own home-grown semi-dry wines are now offered in the combiblocSlimline 1,000ml carton pack. The company has also invested in filling technology from SIG Combibloc in the form of a CFA 310.

‘We decided to make our wines, which come exclusively from our own grape-growing areas on the Taman Peninsula, available in carton packs from SIG Combibloc,’ said Vyacheslav Merkulov, deputy managing director of South Wine Company. ‘We are convinced that this packaging preserves the high quality of our wines and perfectly suits the convenience requirements of modern consumers.’

‘We are observing that not only low-cost table wines but also good standard products and quality wines are increasingly being offered in aseptic carton packs,’ said Norman Gierow, head of global product management market at SIG Combibloc. ‘The four fully printable display surfaces on a carton pack can help change the image of wine in carton packs – they offer plenty of options for creative and attractive designs, which will draw attention to them on the wine shelf. At the same time, the logistical and handling advantages of carton packs create an ideal opportunity for wine producers and fillers to develop new distribution and marketing channels.’

‘For us it is very important that products are of high-quality and natural origin – and that relates to our wines and the packaging we use for our products,’ concluded Merkulov. ‘Especially young consumers have quite particular expectations when it comes to wine. They prefer high-quality locally grown and produced wines in practical and safe packaging at a fair price. So aseptic carton packs are absolutely ideal. They score because they are lightweight and unbreakable.’