SPGPrints appoints Ruy de Lacerda as agent for its graphics division in Portugal

SPGPrints has appointed Ruy de Lacerda as the agent for its graphics division in Portugal.

Luís Lacerda Zamith (left), marketing and business unit director, and Vasco Oliveir (center), business development manager, from Ruy de Lacerda, with Bart van Kempen  (right), areas sales manager at SPGPrints

Headquartered in Porto and with offices in Lisbon, Ruy de Lacerda will supply SPGPrints’ rotary screen printing, digital UV inkjet printing and laser engraving technologies, principally for label and package printing applications.

Furthermore, with 14 customer-facing staff and a laboratory at its Porto site, the company will provide technical consultancy, training, testing, maintenance and a local supply of consumable products. 

SPGPrints has a long-established presence in Portugal, helping major label converters to offer added-value to the port and wine market with its rotary screen technology.  Hank Guitjens, commercial manager for labels and packaging at SPGPrints, stated that there is ‘growing demand’ for high value, sophisticated labels in Portugal.

‘SPGPrints’ rotary screen workflow, comprising RSI modules, non-woven nickel reusable screens and pre-press systems, is ideal for meeting this need,’ he said. Ruy de Lacerda managing director David Zamith added: ‘Rotary screen is uniquely capable of applying thick coverage quickly. As a result, Portuguese label converters are discovering the process’s effectiveness for creating valuable effects in line. These include striking images using glossy, matte and tactile varnishes, vibrant colors, opaque features and functional features from Braille to anti-counterfeit solutions.

‘As representatives of SPGPrints with an experienced service network and training facilities, we at Ruy de Lacerda are well placed to help the label industry exploit the full potential of the rotary screen process as a means of differentiating, protecting and enhancing the appeal of their customers’ brands.’

‘Ruy de Lacerda is the perfect partner for helping the country’s label converters integrate this technology, thanks to their extensive printing industry experience and reputation for offering comprehensive, long-term support on behalf of many leading suppliers,’ concluded Guitjens.

Pictured: Luís Lacerda Zamith (left), marketing and business unit director, and Vasco Oliveir (center), business development manager, from Ruy de Lacerda, with Bart van Kempen  (right), areas sales manager at SPGPrints