Stora Enso and Microsoft partner for cloud-based intelligent packaging

Stora Enso has partnered with Microsoft to bring cloud-based intelligent packaging to clients globally.

Stora Enso and Microsoft partner for cloud-based intelligent packaging

Intelligent Packaging by Stora Enso integrates RFID technology, which enables the product to be tracked, traced and tamper-proofed throughout the supply chain. The technology also allows communication between the brand owner and the end user using an NFC-enabled smartphone. Intelligent Packaging by Stora Enso utilizes Microsoft Azure, a cloud platform for business digitalization. The global and scalable cloud platform enables reliable and secure data collection and analytics for clients investing in intelligent packaging.

Stora Enso and Microsoft are currently involved in multiple projects for intelligent packaging with large international enterprises in diverse industries.

Stora Enso identifies comprehensive data management and analytics capabilities as ‘vital’ to all intelligent packaging options. Through the Microsoft cloud service, all data is collected for analytics to support and improve business efficiency.

Teemu Salmi, senior vice president, chief information officer and head of digitalization at Stora Enso, said: ‘Microsoft Azure offers a scalable and trustworthy platform for us and our globally operating clients. Now packaging data can be collected and analyzed anytime and anywhere, allowing customers an unprecedented amount of valuable information from supply chain performance to consumer behavior. Merging renewable packaging with intelligent, cloud-based features supports a more effective and profitable business.’

Marc Jalabert, general manager of marketing and operations at Microsoft Western Europe, added: ‘We are proud to work with Stora Enso in the new era of intelligent packaging solutions. Microsoft Azure delivers Internet of Things services which Stora Enso is leveraging to better serve its customers and provide fast service development, scalability and global reach. Stora Enso’s intelligent packaging is a great example of the kind of innovative new services enabled by the Microsoft Azure platform.’