Tarsus Group enters joint venture with India Label Show

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The Tarsus Group, owner of the Labelexpo series of exhibitions and conferences and publisher of L&L, has entered into a joint venture agreement with the India Label Show. Tarsus will be responsible for organising the Labels & Labeling International Pavilion, which will run alongside the next India Labels Show in Delhi on 3-6 December 2004.

Labels & Labeling magazine will co-sponsor the three-day InfoLabel conference programme which will run alongside the show. According to Anil
Anora, organiser of the India Labels Show, a key theme of the conference sessions will be the place of the Indian labels industry in the global
economy – and particularly its potential as an outsourcing operation for multinational organisations.

‘The Indian market is suddenly booming and we need to send that message to a bigger international cross-section of label suppliers and printers. We believe that Tarsus’ international expertise will help us achieve that
goal.’ It is expected that the 2004 show will be three times bigger than the first India Label Show, held in Mumbai in 2002.

Douglas Emslie, managing director of the Tarsus Group, said the joint venture was well timed to take advantage of India’s rapid economic growth.
‘The Indian economy is growing at 7 per cent, and is the second fastest growing economy in the world after China. The country has a population of
over 1 billion which represents a vast potential market for printers producing high quality decorative and informational labels.’

Emslie said the JV is just the first step in an ongoing partnership. ‘The Indian exhibitions market is underdeveloped. If everything goes well we could see a fully fledged joint venture covering the whole of the packaging sector going forward.’

The JV comes as the Indian government announced plans to set up special economic development zones – modelled on China’s highly successful system - and as Walmart announced it would be ploughing $10 billion worth of investment into India.