Thinfilm strengthens position in NFC with organizational changes

Thin Film Electronics (Thinfilm) has made several organizational changes intended to further accelerate the company’s growth in the NFC mobile marketing space.

A new sales office in Germany further supports the company’s growth strategy, addressing increasing market interest and expand its reach in the EMEA region

Tauseef Bashir has been promoted to chief sales officer at the company. He now leads all go-to-market activities globally for the organization.

Bashir joined Thinfilm in July 2016 as executive vice president, global sales. Prior to Thinfilm, he served as chief sales officer for Amazon.com, where he led the global go-to-market strategy for commercialization of the Amazon Speech Cloud Platform and Alexa Software.

Kevin Dodson has been hired as vice president of channel solutions, reporting directly to Bashir. Dodson oversees the management of convertor/packaging firms, digital agencies and other channel partners. He is a veteran strategy, business development and product management executive with more than 20 years of experience working for early-stage internet technology companies. Most recently, he was vice president of strategy and partnerships at Beckon, a data management and analytics SaaS platform for enterprise marketers. Prior to Beckon, he co-founded two startups – YapMap, a search engine for social content, and In.Vu, a search engine for machine-generated data. He was vice president of product for Quigo Technologies, a contextual ad network (acquired by AOL), and senior director of strategy and analytics for advertising agency Razorfish, where he started the digital analytics practice.

Thinfilm has also launched a Global Digital Strategy practice to formalize processes and establish best practices related to customer data within the Thinfilm CNECT cloud-based platform. Key focus areas include data collection and management, performance benchmarking, campaign execution, omni-channel measurement, and customer analytics/reporting.

A new sales office in Germany further supports the company’s growth strategy, addressing increasing market interest and expand its reach in the EMEA region.